Corey Scholtka of
Corey Scholtka
(414) 940-5555(414) 940-5555

2014 Real Estate Conference

Corey and I attended the Inman Real Estate Conference in San Francisco this past July.  It was pretty cool to see some of the different types of new innovations there are in the world of real estate.  Buying and selling can be quite complicated and there are so many components and people involved.  The paperwork alone can be daunting.  In today’s world there are so many more options other than the traditional way of real estate.  There’s various service types such a limited service, full service, and discount brokers.  There are virtual offices as well as the traditional brick and motor offices.  Most people are now looking for homes online and there are various apps that as you drive a neighborhood you can get info on a home for sale.

There were many interesting panels that spoke not only to technology but also to how consumers feel about the process.   I think the big thing that everyone can agree on is that no matter what technology you use or how you conduct your business, relationships are key.  We know that in our fast pace world, when it comes down to it, people just want to be able to talk to a person.  Calling a number and getting a person on the other end right away is such a major thing to starting that positive relationship.  People look for knowledge, honesty, and reliability in their realtors.  We at would like to think we offer our clients just that.

Technology wise, there’s some interesting options out there and I’d love to hear what people would like to see.  Here’s just a few of the really good ones we came across that us folks in Wisconsin can take advantage of:

Docusign: This one may not be too new as it spans other industries and not just real estate.  But they do integrate with many other technologies which make them even more interesting.  How would you like to be able to sign a document online versus having to print, sign, scan/fax?

Dotloop: This one caught our eye from a CRM perspective.  They also work well with Docusign.  Each person involved in the transaction gets to be part of a loop.  When documents need to be signed, you pull it up, sign it, and save it.  Everyone else that needs a copy can go in and grab it.  No more email or fax. This one is an easy to use program for the buyer trying to navigate and keep track of all the things they need to do by the time they close on their new home.

Updater: This one might be of interest to our clients.  When you move, you can log into this site and they will take care of your change of address.  Whether it’s the utilities, cable, post office, magazine subscriptions, etc. they will take care of it for you.  You also have the option to send out post cards, emails, or social media posts to friends and family with your new address or to just alert them of your move.

Here’s one that is free to the consumer and sponsored by  Great way to start your home buying search!

Doorstep Swipe: This is a great free app to get a feel for the type of properties you like.  It will track what you like and generate a report for you, you can share it with others, and you can send to your realtor if you want to see a particular property.  Not to mention the report helps your realtor to pinpoint more of what you might want to see.

Would love to hear from you guys on what you’d like to see to make the home selling/buying process easier.  There’s a lot of great new tech coming out so who knows what us realtors will be able to do for our clients in the future.


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